We are Sales & Go-to-Market Executives (and Operators) And Act as Your Real Partner (Not Just an Investor)

RGF (Revenue Growth Fund) was started by real B2B SaaS sales executives (CROs) and hands-on operators. In other words, we are bring real operational muster (not financial engineering) to the companies we back.

We believe in being your “partners” (not just investors) to great compnanies (not deals). At RGF, we think of each partnership with our portfolio companies as 10-year and long term relationships (not quick flips and transactions). This is why we partner with great SaaS companies where we see significant growth potential and ability to build long-term enduring and sustainable companeis aided by our “Revenue Acceleration” value-add hands-on advisory.

Most comapnies don’t need just money and financial engineering (money and financial engineering are a commodity in today’s environment) but they need real sales growh DNA and Revenue Acceleration expertise (from real Chief Revenue Officers who led global sales and Go-to-Market teams with full P&L responsibility). Thus RGF primarily partners with companies that we can help grow through our deep expertise in accelerating cost-effective and sustainable sales growth.

Our mission is to help B2B SaaS entrepreneurs and companies grow to $100M in global ARR – and we have hands-on operating experience doing this several times plus experience exiting and getting aquired.

When we invest, we help create long-term value for our invested companies, their employees, local communities, all of the shareholders, and our own investors/LPs.

We have a diversified investment approach designed to be “simple, flexible & smart”.

Creating and adding “sales growth” value is at the center of everything we do. Our value-add to our invested companies is our ability to scale the revenue side of the business. We are excited about the opportunities to discuss investing in companies whom we also help as sales & marketing consultants.

We are a key partner on your growth path as we are Sales, Marketing, and generally GTM/Revenue team operators who can help you hire your EVP of Sales or optimize your full-funnel, improve your pricing or help you figure out how to generate more leads. Our team is here to help you with the operational expertise and resources to help you scale your predictable and repeatable revenue faster.

Our Goal is to Help Build Great Companies

Invest in solid, sustainable businesses with strong fundamentals
Invest in companies that can use our value-add help to grow better
Invest in diverse teams that make a positive impact

Our Differentiation

We have 3 fundamental & unique differentiators – unlike anyone else, we are built from the ground up based on the following three uniques:

Operators – we are actual sales & GTM executives – real operators with a real long-standing experience – who have real hands-on experience scaling B2B SaaS companies from $10M to $100M several times (i.e. our career track is not in finance but in doing exactly what you want to do)
Genuine Alignment – we have the empathy and know exactly what you are going through and what you are looking for as we have been in your trenches day in and day out growing B2B SaaS companies
Sales Focus – we are not product managers, engineers or accountants – we are exclusively focusde on sales and driving your GTM as real sales executives in a CRO (Chief Revenue Officer) role

Our “Growth Acceleration” Value-Add

Our value-add is real results, not recommendations!

We don’t offer empty words or plain vanilla advice or just access to some people you can easily connect with on LinkedIn. What we do is entirely different.

Also, we to help you gain a real sales edge – we are focused on being your Sales Growth X-Factor and we will roll up our own sleeves to generate a 10x value creation (a step function) by implementing a customized and hands-on growth acceleration initiative unique to you as our portfolio company (via a collaborative partnership with you as the management teams to bring the most effective current best practices, insights, and processes that drive value across all operating areas to achieve solid exit and ROI).

Sales – dramatically increase sales productivity and velocity using data-driven sales management best practices to drive record growth and results
Demand Generation – improve your demand generation to scale the qualified leads that drive the sales pipeline
Operations – improve your operational processes and improve internal alignment across all the teams
People/Talent – help with recruiting the top talent and optimizing performance management
Pricing – optimize pricing and bundling to improve the upsell and cross-sell
M&A – help source, negotiate, and execute acquisitions that achieve synergies, and provide integration strategy to increase scale, capabilities, and strategic value
Exit Planning – we have real, hands-on exits (as operators) — one example is being acquired by Dell for $200M and through all aspects of the deal from the inside during the acquisition and integration — and we will provide you the strategic help, the key introductions, aid in investment banker selection, and help prepare for an exit either to strategic buyers or financial sponsors, as well as an IPO

Our Investment Focus

We invest and partner up with companies based on several key criteria, most of which relates to your GTM and Sales growth stages. Here are a few key criteria we look forward to seeing in companies that we can invest in because we then know that we can be a true partner to you and help you scale:

Type of Companies We Invest In and Help Drive Growth

B2B SaaS company
Laser focus in a specific industry or sector
Primarily focused on one of our preferred markets or areas where we have experience to help you (see our Investment Themes)

What Else We Look For

Sustainable, growth-oriented B2B SaaS companies with a high return potential
Management teams with domain experience plus culture & core values that align with us
Total Addressable Market (TAM) which enables you to grow into a market leadership potential
Companies with a sustainable competitive advantage for positive impact in your industry
Businesses that already have existing customers who consider the solution as necessary
Existing sales traction, rapid sales velocity, rapid growth in sales bookings and recurring revenue
Effective execution, capital efficiency and strong unit economics at their phase of growth
Investment opportunities with a potential for a high return on our investment
Competitive differentiation via proprietary technology or uniquely differentiated position
Finally, we invest in companies where our “Revenue Growth Acceleration” value-add portfolio advisory and deep expertise in scaling sales will align to the top priority and needs for the business

Your Growth Stage

Capital-efficient B2B SaaS companies that have already advanced beyond their early product phase and have a Product-Market Fit
Companies with at least 100+ business customers who have and are positioned for rapid growth especially with our GTM / Sales Growth Advisory

Your Sales Traction

SaaS ARR: $3M+ in SaaS ARR
Growth: 20% YoY in SaaS ARR
LTM SaaS New Logo Sales Bookings: $1M+
ARPA (i.e. average ACV or also referred to as ASP): $9k+
Customer Segments: SMB, Mid-Market & Lower Enterprise
Logo Retention: 80%+ / Net Revenue Retetion: 100%+

Our Initial Investment Size

$2M-$10M investments
Typically minority investments – either primary or secondary capital